Bachelor of Business Administration (Top-up)

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B.B.A. in Integrated Marketing Communications (IMC)  will enable students to combine both marketing and communication strategies in order to manage a consistent image for a company. IMC is a 21st-century approach to branding and image management. This specialisation will give students meaningful insight and understanding on topics such as cross-cultural marketing, image branding and recognition, social networking management, and international business communication.

The programme has the following aims:

• To create an individual who has a deep and passionate understanding of the business world.
• To cultivate an individual who not only analyses but creates valuable solutions to the day to day struggles in an operation.
• To initiate an entrepreneur mindset and create a unique and profitable path.
• To develop effective business communication skills.

The structure enables students to acquire the following knowledge and transferable skills:

• Establish a solid foundation in the business world, therefore, allowing students to gain an understanding and appreciation of sustainable business practices.
• Develop the ability to critically analyse, evaluate, and solve business challenges and problems that may arise in the future.
• Enable an individual to analyse and reflect on business techniques that will allow them to make effective decisions.
• Demonstrate competent use of technology and information systems.
• Understand business industries and be able to make effective decisions.
• Develop strong oral and written communication skills that will enable an individual to effectively communicate.
• Develop an understanding of corporate responsibility in order to make better social and ethical decisions.

1. MKT310 Marketing Image Branding and Recognition
   This module will look at the techniques that marketers use to promote and market the consistent identity of their brands to consumers. It focuses on topics such as positive branding, brand identity, brand image, and branding marketing strategies.
2. MKT320 Social Media Management
   This module will look into the strategies and tools used by social media marketers to strategically promote value for companies’ brands.
3. MKT330 Integrated Marketing Communication
   This module will help a student to learn the necessary strategies to create an integrated marketing platform for a company.
4. MKT340 Digital Marketing
   This module develops a student’s insight into the digital marketing world. It covers topics such as digital marketing strategies and digital marketing analytics.
5. MKT350 Consumer Behaviour Outline
   Consumer behaviour is the study of understanding why consumer act and respond in a certain manner and an awareness of the behaviour principles to developing effective marketing strategies.
6. MKT360 Sales Management
   This module will help students understand the process behind managing sales. It focuses on topics such as setting sales objectives, managing customers, and how to align sales goals with the costumers’ needs.
7. MKT370 Marketing Research & Analysis
   Marketing research encompasses multiple techniques from collecting direct consumer data to both qualitative and quantitative analysis of data. This module will help students better understand the techniques used by market researchers to analyse the markets.
8. MKT380 Integrated Marketing Communications Capstone Project
   This module will allow the student to demonstrate his/her knowledge of both theories and the understanding of practical applications in the business world. By completing the Capstone Project, students will demonstrate their abilities to apply the necessary theories in real-world applications.

B.B.A. (Top-Up) Programme: เฉพาะผู้จบ ปวส หรือ อนุปริญญา หรือ ผู้ต้องการปริญญาตรีใบที่ 2

1. Learners should possess a recognised  Diploma in any related field.
2. Learners should possess proof of English language proficiency such as IELTS, TOEFL or pass AeM's English proficiency test.
3. Learners should possess a high level of motivation and self-discipline.
4. Learners must possess basic smartphone or computer operating knowledge and skills.

Interactive and personalised workshop, assignments and discussion forum are utilised throughout the course/programme to measure progress in learning. Such a comprehensive assessment procedure is characterised by being diagnostic, formative (intervention-oriented), and summative.

To receive a degree in the programme of study, students must achieve the following:

• Complete the course as prescribed in the academic catalog under which the student enrolled.
• Complete unit and course requirements with a minimum of a 49% ECTS.
• Complete the programme of study within 150% of the published length of the programme.

Application: 150 SGD

Total Tuition Fee:  3,445 SGD 

Instalment : 288 SGD x 12 Month

EIU-Paris follows the European Credit Transfer and Accumulation System (ECTS academic credits scheme). The ECTS credit system makes degree programmes and student performance more transparent and comparable all across European Union countries.
Each B.B.A. (Top-Up) programme consists of 8 core modules, including a final year research project module. Each of the eight modules carries 7.5 ECTS (7.5*8 = 60 ECTS).
Pass:
Higher Distinction  : 90-100%  
Distinction                   :  80-89%  
First Division              : 70-79%
Second Division.     : 60-69%  
Satisfactory                : 50-59%
Fail:   Unsatisfactory 49% and below