This multi-disciplinary program is designed by Business Management Professional and led by educators who bring their knowledge and insights into the discussion forum, weekly live webinars, workshops case study analysis and applied project-based learning.
Core Subject ( 6 subjects)
Specialisation (2 subjects from specialisation)
Action Research Project and Thesis
· Age above 23 years
· Bachelor Degree or Equivalency graduates in any field
· Working Experience not less than three years
· Those who holds the Diploma may enter the program with working experience not less than five years (Subject to approval )
· The working notion of English proficiency (Online Exam or Interview)
Application fee : S$ 150
Tuition Fee: S$ 4,400
Graduation Fee: S$ 380
Content Marketing, Customer Network Marketing, Digital Marketing Mix, Customer Behavior in Digital World, Access Strategy, Engage Strategy, Customize Strategy, Connect Strategy, Collaborate Strategy, Metrics, ROI and Agile Modelling. Planning and Executing a Digital Marketing Strategy
Introduction to Personal Planning, Managing in Organisation and Leadership, Recruiting Management, Assessment Management and Compensation Management
Introduction to Financial Management, Capital Planning, Managing Working Capital, Capital Market, Tax and Revenue, Statement of Cash Flow and Interpretation, Financial Statements Interpretation, Costing Concepts, Budgetary Planning
Business environment and gap analysis, Entrepreneurial ventures, Legal and financial conditions for starting a business venture, Entrepreneurial Strategies, Startup and Offshore Company, Performance indicators of entrepreneurial activity and Writing a SMEs business plan.
Business Process and Design. Enterprise Resource Planning (Demand Planning, Internal Supply Analysis, Gap Analysis and Action Planning). Opensource, Cloud Computing, Crowdsourcing and Open Innovation sourcing and adoption. Sourcing and selecting a Business Information System ERP, CRM, etc.). Competitive Advantage and Business Performance Analysis.
The course is meant to give students practice a presentation in front of an audience and to explore issues in detail. Students will learn the basic research methodology both qualitative and quantitative, chosing the topics and organize exhibitions for other student and faculties. The topics may be any aspect of the current issues in SMEs Management. To help students improve as speakers, each student will receive feedback from the fellow students and the instructor.
This course prepares students to lead in analytics-driven organizations. Students will explore the capabilities and challenges of data-driven business decision making. The course will include hands-on work with data and software. Topics to be covered include data manipulation, predictive analytics, decisions under uncertainty, and decision analytics tools. The class will be conducted with a combination of lectures, case discussions, lab sessions, a guest speaker, and student presentations. Grading will be based on several problem sets, case reports, and a final project
In this course, the learner will learn about the key metrics that businesses use to measure performance. They will write SQL queries to calculate these metrics and produce report-ready results. Throughout the course, the learner will also study data from a fictional sample company startup case study, modeled on data from real companies.
This requirement of the EMBA programme will enable students to prepare research papers that apply managerial concepts and research techniques to a significant organisational issue or problem, within the context of his/her chosen specialisation area.
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