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SDH Institute is a Private Education Institute in Singapore offering business management and hospitality education. SDH Institute offers Hospitality and Tourism and Management programs from Certificate, Diploma, Advanced Diploma, Post-Graduate, Bachelor's Degree to MBA, and professional learning programmes.
It has a teacher to student ratio at 1:40 for lectures and 1:20 for tutorials with support from full-time lecturers.
SDH Institute is fully accredited and licensed by government.
SDH Institute’s Post Graduate Diploma Programmes are for individuals who want to acquire the specialised knowledge and qualifications required to explore and enter into a different industry, or for existing professionals who aspire to career progression.
Students will learn from a network of established industry practitioners; this will enable them to have an extra edge in securing fruitful employment and build their careers upon graduation. Students will gain a solid understanding of the business and management aspects of the industry from the course major selected.
This course is restructured as a “bridging programme” for a subsequent higher-level course. Upon completion of this programme, students will proceed to take up the course for an MBA degree of whichever university would accept them.
Hence, students, on top of meeting the requisite admission criteria, must have explicit intention to progress to the MBA course before they are formally admitted into this course.
English Language Requirement
Attainment of IELTS 6.0 or equivalent OR pass the internal assessment
Normal Entry:
Obtained a Bachelor Degree in any field or equivalent
Alternative Entry:
Applicants with the minimum age of 30, who do not possess the above qualifications but have a minimum of 8 years of working experience, may be considered for entry into this course. Evidence of previous employment will need to be provided as well as a reference from the current/most recent employer (on letter-headed paper)
Complete the 4 core modules and 2 Healthcare Modules as follows
Core modules
Healthcare Modules
- Program Duration : 6 months to 9 months
- Application Fee: 150 SGD
- 610 SGD per month x 6 months
The module is designed to provide the learners with the opportunity to be familiar with all the components of the marketing mix. They will be exposed to discussions that could develop skills to craft marketing strategies and prepare them to complete marketing plans for companies in different sectors, environments and situations, in accordance with their global policies and strategies
The module is designed to enable potential managers to review the creation of financial statements (accounting cycle) and then learn about users and providers of management accounting information. Learners also learn internal accounting terms and procedures; use of accounting data in planning, control and performance evaluation; assumptions and limitations of conventional accounting measurements.
The module is designed to equip learners with the abilities and skills to adapt and manage an increasingly diverse human resource, and in a competitive business environment. The areas include diversity management; job analysis and job design; human resource planning; and recruiting, screening and selection of candidates; interviewing candidates; orientation, training and development; compensation, incentives and benefits; evaluating and appraising employee performance; and organizational culture and cross-cultural issues.
The module is designed to present the nature and purpose of strategic management from local and global perspectives, strategic management models, strategy formulation, external environmental analysis, internal environmental analysis and evaluation, competing in the global marketplace, strategy implementation, strategy monitoring through balanced scorecards, issues related to the organization’s functional areas in relation to the corporate business strategy, strategy review, evaluation and control, as well as corporate social responsibilities of companies that implement an integrative corporate strategy.
This module is designed to provide the basic knowledge of digital marketing essentials. It covers the development of the website and a landing page as a basic tool in online marketing. Optimization of search engines, social media choice and maintenance, online advertising, implementation of a digital campaign and its monitoring for correction to smoothen the execution of an effective approach to online presence and prospects of sales.
This module is designed to discover the analytics way of investigating huge amount of data for the benefit of life standards and acquisition of competitive knowledge and skills relevant in today’s business environment. The availability of big data makes it possible for businesses to explore human and consumer behaviour through patterns and descriptions. Interpretation of data has never been so in-demand until these days when available tools, techniques, and technologies make it possible to dive deep into analytical processes that are only possible with human manipulation using digital processes and platforms.
This module is designed to allow learners to gain proficiency in social promotions using Facebook, Google AdWords, search engine optimisation (SEO), as well as mobile technologies. Today’s world has been connected by online technologies enabling businesses and institutions to thrive in the midst of challenges brought about by physical boundaries. Through technologies that transcend such limitations, both individuals and business firms go about their activities using cutting-edge platforms to move products and services like never before.
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